Fulfilling Promises
A brand is more than your logo or your name, or the look and feel of your online properties. In the end, your brand is the sum of all the expectations and experiences that customers, employees and even vendors and partners carry with them. That’s why people like to quote Muhtar Kent, former CEO and Chairman of Coca-Cola, who said that “a brand is a promise. A good brand is a promise kept.”
When we look critically at your logo and listen closely to the way your organization talks about itself, we are trying to separate the promise the organization wants to make, from the promise the outside world hears it making. Then we set out to make sure your brand accentuates your organization's most positive attributes, and reminds people of their most positive experiences with you. And we work hard and diligently to get it right: this is your reputation that’s at stake, and we take that responsibility very seriously.
Done right, good branding is one of the most powerful activities your organization can undertake in order to support sustainable growth and success. That’s true whether you’re starting out, or making a needed update – after all, people grow and evolve so why not brands?
Sometimes all you need is a brand refresh to update and upgrade minor elements of your organization’s brand, such as colors or fonts, or by switching out elements of your existing logo.
On other occasions, a more substantial brand renewal is required, to modernize how your organization presents itself to the world, including the introduction of a new logo – but in a way that builds on its past, instead of jettisoning it.
And, of course, for new organizations or those that want to start anew, a full branding initiative is often called for. This involves a deeper dive into the organization and its markets before we can tease out the brand and reputation-building options that will set you up for long-term success.
Regardless of the efforts to brand or rebrand, our process will make sure your brand reflects well across all formats and in all media types across all social media platforms.
When we look critically at your logo and listen closely to the way your organization talks about itself, we are trying to separate the promise the organization wants to make, from the promise the outside world hears it making. Then we set out to make sure your brand accentuates your organization's most positive attributes, and reminds people of their most positive experiences with you. And we work hard and diligently to get it right: this is your reputation that’s at stake, and we take that responsibility very seriously.
Done right, good branding is one of the most powerful activities your organization can undertake in order to support sustainable growth and success. That’s true whether you’re starting out, or making a needed update – after all, people grow and evolve so why not brands?
Sometimes all you need is a brand refresh to update and upgrade minor elements of your organization’s brand, such as colors or fonts, or by switching out elements of your existing logo.
On other occasions, a more substantial brand renewal is required, to modernize how your organization presents itself to the world, including the introduction of a new logo – but in a way that builds on its past, instead of jettisoning it.
And, of course, for new organizations or those that want to start anew, a full branding initiative is often called for. This involves a deeper dive into the organization and its markets before we can tease out the brand and reputation-building options that will set you up for long-term success.
Regardless of the efforts to brand or rebrand, our process will make sure your brand reflects well across all formats and in all media types across all social media platforms.