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Case Study - LIHEAP

Energy Assistance Program (EAP) administrators at Minnesota’s Department of Commerce worked with Boom Chicka and AVC Media Group to improve reach, response and results … and reverse a nationwide trend.

KEY DETAILS
When measured against the year before, Minnesota’s FY 2022 Energy Assistance Program was able to achieve the following.
Increased First Time
​Applications By
PERCENT

​​

Reduced Utility
​Disconnections
PERCENT
​
​
Increased Total
​Applications
PERCENT
​
​
Increased Heating
Fuel Deliveries Over
PERCENT
​
​
In fact, the campaign helped to drive increased applications in 84 of Minnesota’s 87 counties – and 74 of those counties reported increases of at least 10%.

Looking to expand your Energy Assistance Program? Let's talk!
Boom Chicka’s informal 30-minute virtual meet and greet gives us the time to:
  • Hear you share your needs and concerns
  • Dive deeper into our expertise and approach
  • Discuss the kind of results you can expect to see
  • Get a PDF of our full Minnesota EAP case study
Email LIHEAP@weareboomchicka
​OR
Schedule An Appointment Below 
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  • Home
  • What We Do
    • Strategic Services
    • Creative Advertising
    • Branding / Rebranding
  • The Work
    • Case Study LIHEAP
  • About
  • Contact