Working with the Community Coalition Alliance, Project Opioid and the North Florida High Intensity Drug Trafficking Area, the creative and strategy teams at Acuity Design Group (ADG), Boom Chicka and AVC Media Group (AVC) came together to draft and submit a pilot public awareness campaign, focused on opioids and targeting Jacksonville’s Gen Z population.

The decision to create an opioid awareness campaign targeting young Gen Z adults was driven by CDC reporting on that cohort’s vulnerability, the inescapable reality that members of Gen Z are more prone to risky behaviors – including substance abuse – and the surging numbers of overdose incidents, including deaths. In Jacksonville, approximately 110,000 people were members of Gen Z.

​While the initial campaign would restrict its efforts to Jacksonville, it would also outline tactics and phases for a measured expansion across most of Northern Florida. Read the full report in PDF format.

KEY DETAILS
The initial campaign in Jacksonville was able to achieve the following. We expect other Florida counties to follow suit.

SNAPCHAT

SWIPES

​​

YOU TUBE

VIEWS
​
​

TIK TOK

SWIPES​
​

INSTAGRAM

LINK CLICKS​
​

In fact, for a Gen Z awareness campaign the response was inspiring. The website averaged 297 unique visitors each week, where visitor spent an average of close to ​3 minutes on the site – virtually unheard of for a health-focused campaign to this audience.

---

Looking for results like this? Let's talk!
​Email us at hello@weareboomchicka.com