The Blueprint for Success

More than 2,000 years have passed since Sun Tzu wrote The Art of War, and warned leaders and planners that “tactics without strategy is the noise before defeat.”  At Boom Chicka, strategy always comes first. It’s how we make sure that we act with speed – but not haste.  And it’s how we make sure everything we do moves us closer to achieving your goals – not just because we think so, or hope so, but because we know so. 

With us, strategy building is a rapid, collaborative effort that enables us all to:

• Understand the operating environment

It’s loud and crowded out there, and most people are not excited to see or hear another marketing message.  To overcome that, we combine primary research with third party data to identify the attitudes and attributes people care most about.  That also allows us to properly appreciate the lived experiences and motivations of the people and communities we are working to reach, and to map the customer journey that will work for you, and for them. 

• Assess available resources

Everybody is working with limited resources, and our research tells us where to make the right investment, at the right time.
 More than simply time, budget and personnel, strategic resources can also include audience peer groups, community influencers and other high-value message-carriers.  Knowing how to connect with these force multipliers can ensure we get a bigger return on our investment, and that those returns are sustainable.
  

• Uncover potential obstacles

Forewarned is forearmed, and by understanding what gets in the way of saying “yes,” we are better placed to overcome the inevitable obstacles between us our shared goals - from competing pressures on the time and attention of our audience, to anxiety and embarrassment, to questions of cost/benefit, to a lack of self-confidence. 
 

• Create a practical plan for success

At the end of the process, we end up with a flexible, robust strategy that outlines our shared approach, describes our audience and the environment in which they live, work, and play. 

It’s this level of insight that allows us to build out your campaign and target the right people, through the right tactics, with the right content, at the right time and place.  Our strategy will also incorporates ways to capitalize on areas that outperform expectations, and reposition ourselves in the case of unexpected changes to the operating environment.

Your strategy should be a blueprint for success.  The right strategy will provide clarity and eliminate confusion, map the path forward and how to travel it, include clear objectives and metrics, pinpoint the optimum tactical mix, and respect available resources and constraints.